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Still In The Running - Influence Through YouTube

In the last 2-3 years, Influencer Marketing has been shifting bases extensively. What started with making videos on Youtube has now shifted to making reels on Instagram. The one thing that has been kept constant throughout is content. Content has always and will always be king. But what is important is to ascertain, which platform will attract a bulk audience.  As of 2020, 1 billion users have been using Instagram daily. Along with this, Instagram’s potential advertising reached around 849.3M users. With such high valued statistics do you think, Instagram has surpassed all other content platforms?  The pioneer platform that gave creators their very first online space is YouTube. In spite of Instagram, Twitter, or Facebook coming into the picture, Youtube still has been dominating the world of influencers and new startups. After Google, YouTube is the next popular search engine.  How Effective Is YouTube Nowadays?  Till date, 78% of people watch YouTube videos every week, out of which 5

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