Marketing has taken a toll in the recent years, and the strategy has changed too. Now, there is a new term in the market known as 'Influencer Marketing', which has turned influencers into celebrities as brands have started to hire influencers instead of celebrities to promote their brand or product.
These days, consumers have information at their fingertips, and hence, don't want the brand to directly sell them anything as they can point out that it is an ad, this is where influencers come in who give brands a personal touch.
Presenting five reasons to work with influencers -
1. Consumers always look for a personal touch from a brand, when buying a product and that’s where influencers come into play. The personal touch is that there are no big name marketing companies behind the words these influencers use to post about products. Their words are authentic, typed and posted by them, as they have tried and tested the product.
2. Consumers look at influencers as one of them, who aren’t celebrities or a part of any royal family. That’s the reason why people trust them as their opinions are true and they're not doing so just for money. They have genuine followers, and therefore their reviews are genuine as well. They’re part of a community which is built on trust.
3. Influencers have no hidden agendas as they don’t deal with an editor or “red tape.” They share their reviews as they want to and when they want to share. There is no one forcing them to say anything. So, what they share is both powerful and empowering.
Moreover, no bosses mean that no one else is controlling the content. Nobody with a secret agenda is telling them what they should write about; these are truly transparent reviews.
4. The influencer's paid content's value is more than that of an ad. Even when being paid for content, influencers post only products they use, making the content impactful.
5. Influencers make target marketing made easier. So, if you are looking for things-that-you-should-carry for-a-trip, There’s a blog for that, and there is a blog for everything you are looking for.
Engaging with bloggers allows brands to market to specific audiences that will be apt to connect with their product/service. It’s smart-work and not just hard.
