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How The Indian Influencer Market has been Thriving Amidst a Pandemic

Ever since the months of February-March, India, along with the rest of the world, has been hit with a pandemic that just doesn’t seem to come to an end. While many businesses have been hit by this pandemic, it seems to be business as usual for content creators.

Youtuber and content creator CarryMinati produced a video that went onto become the most liked video in YouTube India. Food bloggers and travel bloggers have had to push the pause button on their activities while digital content creators are having to come up with various ideas for creating new content. The challenges that brands and influencers are facing in 2020 are going to stay for the upcoming years. Brands and influencer marketingagencies have to come up with new and innovative strategies to keep their content growing in 2020. 

5 Reasons To Work With An Influencer

Marketing has taken a toll in the recent years, and the strategy has changed too. Now, there is a new term in the market known as 'Influencer Marketing', which has turned influencers into celebrities as brands have started to hire influencers instead of celebrities to promote their brand or product.
These days, consumers have information at their fingertips, and hence, don't want the brand to directly sell them anything as they can point out that it is an ad, this is where influencers come in who give brands a personal touch.

Presenting five reasons to work with influencers -

1. Consumers always look for a personal touch from a brand, when buying a product and that’s where influencers come into play. The personal touch is that there are no big name marketing companies behind the words these influencers use to post about products. Their words are authentic, typed and posted by them, as they have tried and tested the product.

2. Consumers look at influencers as one of them, who aren’t celebrities or a part of any royal family. That’s the reason why people trust them as their opinions are true and they're not doing so just for money.  They have genuine followers, and therefore their reviews are genuine as well. They’re part of a community which is built on trust.

3. Influencers have no hidden agendas as they don’t deal with an editor or “red tape.” They share their reviews as they want to and when they want to share. There is no one forcing them to say anything. So, what they share is both powerful and empowering.
Moreover, no bosses mean that no one else is controlling the content. Nobody with a secret agenda is telling them what they should write about; these are truly transparent reviews.

4. The influencer's paid content's value is more than that of an ad. Even when being paid for content, influencers post only products they use, making the content impactful.

5. Influencers make target marketing made easier. So, if you are looking for things-that-you-should-carry for-a-trip, There’s a blog for that, and there is a blog for everything you are looking for.

Engaging with bloggers allows brands to market to specific audiences that will be apt to connect with their product/service. It’s smart-work and not just hard.

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