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How The Indian Influencer Market has been Thriving Amidst a Pandemic

Ever since the months of February-March, India, along with the rest of the world, has been hit with a pandemic that just doesn’t seem to come to an end. While many businesses have been hit by this pandemic, it seems to be business as usual for content creators.

Youtuber and content creator CarryMinati produced a video that went onto become the most liked video in YouTube India. Food bloggers and travel bloggers have had to push the pause button on their activities while digital content creators are having to come up with various ideas for creating new content. The challenges that brands and influencers are facing in 2020 are going to stay for the upcoming years. Brands and influencer marketingagencies have to come up with new and innovative strategies to keep their content growing in 2020. 

How to Find Relevant Influencers with the LWT Platform

How do you tap into the consumers of today? A generation disenfranchised from the media vehicles of yore. Who are they likely to follow when it comes to products and services? A celeb’s face is no longer a guarantee to connect with the right target group.

This generation demands people who are experts in their fields, experts that live and breathe what they endorse. Influencers add a personal touch to brands, which the generation craves. They want to comment, share and like the content they believe in. And, for this, they follow influencers. But, just how important are these influencers to your brand?

At times, the best influencer marketing plans fail due to the lack of right influencers. It is imperative to look beyond numbers and focus on certain aspects to find the right influencer. This is often a time-consuming process as there are many influencers out there but only a handful are relevant.

Look Who’s Taking has revolutionized influencer marketing by bringing brands and influencers together on one platform. LWT’s platform provides these metrics to make your search for relevant influencers a child’s play:

1.      REACH
An influencer’s following is their reach. Brands leverage influencers’ reach to put across messages to their target audience. 

The number of people engaging with the influencer’s generated content refers to engagement.  

3.      LOCATION
Influencers belonging to the same region as your target audience will have a greater effect than those from far-off regions.

4.      GENRE(S)
An influencer’s genre defines their content. Brands select influencers who showcase similar content to that of the brand.

Your target audience’s demographics should reflect in your selected influencers.

Brands choose influencers who have a good reach to engagement ratio. 

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