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How The Indian Influencer Market has been Thriving Amidst a Pandemic
Ever since the months of February-March, India, along with the rest of the world, has been hit with a pandemic that just doesn’t seem to come to an end. While many businesses have been hit by this pandemic, it seems to be business as usual for content creators.
Youtuber and content creator CarryMinati produced a video that went onto become the most liked video in YouTube India. Food bloggers and travel bloggers have had to push the pause button on their activities while digital content creators are having to come up with various ideas for creating new content. The challenges that brands and influencers are facing in 2020 are going to stay for the upcoming years. Brands and influencer marketing agencies have to come up with new and innovative strategies to keep their content growing in 2020.