We live our lives online; social media has become synonymous with our daily lives.
Coffee date? Instagram it.
Looking fine? Snapchat it.
Life update? Facebook it.
Opinion? Tweet it.
The term ‘influencer’ is one you must’ve seen flooded on social media. While celebrities are the OG influencers,
there are also individuals with smaller but loyal following who create hands-on content which speaks to a
wide range of audience.
But, who are these micro-influencers?
Individuals who have amassed an audience between 1000 to 10,00,000, and are considered as experts in their
respective niche are referred to as micro-influencers. These individuals with a loyal fanbase often generate a
higher engagement rate and conversions.
The individuals could be experts in the field of food, travel, fashion, beauty, fitness - to name a few. Their
content is tailored for their audience, and when added a touch of personal interaction, it is marketing gold.
After all, their followers see themselves as their peers and not as fans, building a sense of loyalty and trust.
Now that we know who they are, how can these micro-influencers be macro for brands?
Collaborating with celebrities has become a luxury in the world of social media. One which only a few brands
can afford, making micro-influencers the next best alternative. The influencers with their quality content and
personal interaction have managed to attract a large amount of followers.
So why should you, as a brand, work with them?
- Higher engagement and conversion rate
Micro-influencers interact with their followers via comments, likes, responses etc.; leading to a higher
engagement rate. This makes them long-term brand advocates as they actively speak about the
product/service.
If you’re a small company or are just dipping your toes into influencer marketing, they are a safe bet.
They have original content and are affordable. And, since they’re affordable, you can cast a wider
net and reach maximum audience.
These influencers have varied interests and their followers align with their interests. This lets them
tap into niche markets where a celebrity might not be able to reach.
Now that you know, how can you find the right influencers for your brand?
Simple, through our LWT tool, not only can you find the perfect fit of influencers for your campaign, you
can also execute your campaign and track your ROI.
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