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Still In The Running - Influence Through YouTube

In the last 2-3 years, Influencer Marketing has been shifting bases extensively. What started with making videos on Youtube has now shifted to making reels on Instagram. The one thing that has been kept constant throughout is content. Content has always and will always be king. But what is important is to ascertain, which platform will attract a bulk audience.  As of 2020, 1 billion users have been using Instagram daily. Along with this, Instagram’s potential advertising reached around 849.3M users. With such high valued statistics do you think, Instagram has surpassed all other content platforms?  The pioneer platform that gave creators their very first online space is YouTube. In spite of Instagram, Twitter, or Facebook coming into the picture, Youtube still has been dominating the world of influencers and new startups. After Google, YouTube is the next popular search engine.  How Effective Is YouTube Nowadays?  Till date, 78% of people watch YouTube videos every week, out of which 5

How Micro-Influencers Can Be Macro for Brands!


We live our lives online; social media has become synonymous with our daily lives.
Coffee date? Instagram it.
Looking fine? Snapchat it.
Life update? Facebook it.
Opinion? Tweet it.


The term ‘influencer’ is one you must’ve seen flooded on social media. While celebrities are the OG influencers,
there are also individuals with smaller but loyal following who create hands-on content which speaks to a
wide range of audience. 


But, who are these micro-influencers?


Individuals who have amassed an audience between 1000 to 10,00,000, and are considered as experts in their
respective niche are referred to as micro-influencers. These individuals with a loyal fanbase often generate a
higher engagement rate and conversions. 


The individuals could be experts in the field of food, travel, fashion, beauty, fitness - to name a few. Their
content is tailored for their audience, and when added a touch of personal interaction, it is marketing gold.
After all, their followers see themselves as their peers and not as fans, building a sense of loyalty and trust.


Now that we know who they are, how can these micro-influencers be macro for brands?


Collaborating with celebrities has become a luxury in the world of social media. One which only a few brands
can afford, making micro-influencers the next best alternative. The influencers with their quality content and
personal interaction have managed to attract a large amount of followers.


So why should you, as a brand, work with them?


  • Higher engagement and conversion rate
Micro-influencers interact with their followers via comments, likes, responses etc.; leading to a higher
engagement rate. This makes them long-term brand advocates as they actively speak about the
product/service.
  • Affordable
If you’re a small company or are just dipping your toes into influencer marketing, they are a safe bet.
They have original content and are affordable. And, since they’re affordable, you can cast a wider
net and reach maximum audience.
  • Niche markets
These influencers have varied interests and their followers align with their interests. This lets them
tap into niche markets where a celebrity might not be able to reach.


Now that you know, how can you find the right influencers for your brand?


Simple, through our LWT tool, not only can you find the perfect fit of influencers for your campaign, you
can also execute your campaign and track your ROI.

Sign up here and start your 7-day trial now!  

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